What is the strategy behind using Rich Elements like Video boxes in ORM?

The video boxes and other rich elements are able to push down less desirable content by taking up space in the search results, effectively leapfrogging over the bad content.

Rich elements enhance the visual appeal and information richness of a Brand SERP. To use rich elements in an ORM strategy, follow the steps below:

1. Create Quality Video Content: Produce videos that are engaging, informative, and relevant to your brand and audience. The content should align with your brand message and provide value to viewers.
2. Optimize for Search Engines: Ensure your videos are optimized for search engines by using appropriate titles, descriptions, tags, and transcripts that include keywords related to your brand.
3. Publish Across Multiple Platforms: While YouTube is a major platform for video content due to its large user base and popularity with Google SERPs. Consider other platforms such as Vimeo or social media sites like Facebook or Twitter.
4. Encourage Engagement: Promote interaction with your videos through likes, comments, shares, and responses to foster community engagement which signals relevance to search engines.
5. Monitor Performance: Track the performance of your videos using analytics tools to understand viewer behavior and preferences which can inform future content creation.
6. Integrate Videos into Your Overall Content Strategy: Treat video as an integral part of your broader content strategy across all communication channels including websites, blogs, social media profiles etc, ensuring consistency in branding messages.
7. Leverage Rich Elements on SERPs: Following the strategies consistently increases the likelihood of triggering Video Boxes on Brand SERPs which enhances visibility and provides a more dynamic presentation of the brand online.
8. Manage Online Presence Proactively: Use Rich Elements as a tool for managing online presence by controlling the narrative around the brand through owned media assets displayed prominently on SERPs.

Learn the strategies to effectively trigger and optimize Rich Element (SERP Features) >>