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Why is confidence key when educating Google about my brand?

Confidence is key when educating Google about your brand because it ensures that Google not only understands but also trusts the information it has about your brand. 

Jason Barnard emphasizes that while understanding is important, confidence in that understanding is what truly drives your brand’s presence on the Search Engine Results Page (SERP). The Kalicube Process helps build this confidence by corroborating information through third-party trusted sources and consistent updates. This approach educates Google much like teaching a child, ensuring it receives clear, repeated messages from credible sources.

As a result, Google’s confidence in its understanding of your brand grows, leading to better representation and recommendation of your brand across all search results.

Learn the Kalicube Process Three Core Pillars: Clear, consistent Brand message, Targeted, personalized Marketing Strategy, Educate Google and other Engines. Take control of your personal brand today. Download the guide >>

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