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What is the strategy to educate Google about my brand?

To effectively educate Google about your brand, start by establishing an Entity Home on your own website, such as the About Page or Homepage. This is where Google will look for authoritative information about you. 

Ensure that this page clearly communicates who you are, what you do, and who your target audience is. Consistency is key; make sure all references to your brand across the web corroborate the information provided on your Entity Home. This includes social media profiles and any other online platforms where your brand has a presence.

Next, focus on maintaining a consistent and positive brand message across all channels. Repetition helps reinforce this message to both Google and potential customers. Utilize tools like Google Merchant Center for services and courses if applicable, although Jason Barnard notes he hasn’t explored this extensively yet. By proactively managing how you present yourself online—ensuring accuracy and positivity—you can dominate search results for your brand name (Brand SERP) and prompt Google to display Rich Elements that enhance visibility.

Essentially, treat educating Google like teaching a child: be clear, consistent, and patient in building its understanding of your brand.

Helpful article: Entity Home Maintenance in Digital Brand Management: What you Need to Know >>

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