What is an Entity home, and why is it important for SEO according to Kalicube?

An Entity Home is a single page representing the entity, and at Kalicube, we ensure it’s incredibly clear to Google. This page is where you have the opportunity to define yourself or your brand comprehensively and authoritatively. According to Jason Barnard, CEO and founder of Kalicube, it’s essential the Entity Home is a website page the entity controls. Ideally it is the “About Me” or “About My Brand” because it can provide detailed information about who you are, what you do, and which audience you serve. The home page serves multiple purposes and the Entity Home is specifically designed as the place Google goes to corroborate information it finds about the entity online.

The Entity Home acts as a point of reconciliation for Google; it’s where all information about an entity converges in a clear and structured manner. By controlling this webpage and ensuring its content aligns with corroborative sources across the web that Google trusts—such as Wikipedia or LinkedIn— a brand solidifies its presence on search engine results pages (SERPs) and increases the likelihood of triggering a Knowledge Panel.

Kalicube specializes in identifying these corroborative sources specific to each individual or brand. The goal is for Google to recognize this webpage you control as the ‘Entity Home,’ which becomes easier to manage within Knowledge Panels due to its role in algorithmic reconciliation—a process emphasized by John Mueller from Google.

Establishing an Entity Home provides clarity for Google by presenting a complete picture of an entity on one dedicated webpage controlled by that entity itself.

Read: Entity Home in SEO: What You Need to Know >>