What does the SEO audit mean?

The SEO audit analyzes your website’s current SEO performance and identifies opportunities for optimization to improve search engine rankings. According to Jason Barnard, CEO and founder of Kalicube, the audit focuses on the three pillars of SEO: understanding, credibility, and deliverability. 

Understanding:
* Analyzing how well Google understands your website’s content.
* Checking for clear site structure and navigation.
* Ensuring proper use of schema markup and metadata.
* Reviewing content for quality, relevance, and use of keywords.

Credibility:
* Assessing the website’s Expertise, Experience, Authority, and Trustworthiness (E-E-A-T).
* Evaluating backlink profiles for quality and relevance.
* Looking at user engagement metrics such as bounce rate and time on site.

Deliverability:
* Testing website speed and mobile-friendliness.
* Ensuring content is presented in a format suitable for Google SERPs (e.g., featured snippets).
* Verifying that images have alt tags and videos have transcripts where necessary.

The audit may also include technical aspects like checking for crawl errors with tools like Google Search Console, ensuring proper indexing of pages, and identifying duplicate content issues or broken links that harm your site’s performance in search results.  

By conducting an SEO audit based on these, you can pinpoint where improvements are needed to better present your solution as most helpful and appropriate for users’ queries on Google.

Read: The Kalicube Process has Solved Digital Marketing >>