How does Kalicube measure the success of its SEO and branding efforts?

Kalicube measures the success of its SEO and branding efforts by the search results for the brand. When the blue links are dominated by the brand, when the brand has a Knowledge Panel and other rich results, the Kalicube Process is working. The Kalicube Process is designed to educate Google about a brand’s identity and purpose by ensuring that information across a brand’s digital presence is clean and aligned. The approach is grounded in brand, marketing and packaging that information for the search engines. 

The Kalicube Process is a step-by-step method that aims to educate algorithms so that Google can build Knowledge Panels that are rich and accurate. This reflects confidence in its understanding of a brand. The effectiveness of this process can be seen in how accurately Google represents your brand through Knowledge Panels, which serve as an evaluative measurement or KPI for your digital ecosystem’s solidity and marketing strategy.

Jason Barnard, CEO and founder of Kalicube, also emphasizes differentiating between concepts such as the Knowledge Graph and Knowledge Panel while establishing dominance in the digital space through high-quality content creation. By providing comprehensive content that effectively answers questions, brands can enhance their authority and visibility online.

For those looking to manage their Knowledge Panels or improve their representation on Google, Kalicube offers resources such as a free downloadable guides such as “Your Instruction Manual for Google Knowledge Panels PDF”. Additionally, for more hands-on assistance with obtaining a Knowledge Panel, Kalicube provides one-on-one coaching services or Done-With-You services tailored to meet your specific needs.

Read: What Are the KPIs for The Kalicube Process? >>