The Importance of Rich Sitelinks in Google SEO.

Why Are Rich Sitelinks Important In SEO?

Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google to show a variety of deeper content that allows its users to navigate quickly to the part of the site and the type of content they want to visit.
Learn the Importance of Rich Sitelinks

What are the pages that typically show as rich site links?

Google chooses those pages that it feels users might want to access directly pages that are helpful and relevant to the user who just Googled your brand name. Obviously, there’s great variety, but here are some of the main candidates that you’ll want to look at and optimize:
About us
Contact us
Major product page
Category pages
FAQ section
Pricing page
People profiles(especially C-level employees.)
Your blog homepage
Location pages
Upcoming event pages
Recent article
Download pages
Review pages
Login pages
Clients support
Product pages
Product category pages

Note that some of these pages are unimportant within your wider SEO strategy and many brands don’t do any optimization on them at all, but in the context of your brand SERP they take on an enormous importance and they are well worth optimizing for that.

Jason Barnard also offers a course that includes a lesson for Triggering and Optimising Rich Sitelinks.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.