Proof Dimensions Quantitative
Coined by Jason Barnard in 2025. Proof Dimensions Quantitative: number-based proof. Three sub-components: Magnitude (raw scale), Results (outcomes achieved), Comparison (vs. benchmarks). Answers: "How much? Compared to what?"
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║ PROOF DIMENSIONS: QUANTITATIVE ║
║ Number-Based Proof Signals ║
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║ ║
║ ┌─────────────────────────────────────────────────────────────────────┐ ║
║ │ MAGNITUDE │ ║
║ │ "How much?" │ ║
║ │ │ ║
║ │ WEAK vs. STRONG │ ║
║ │ "many years" vs. "27 years" │ ║
║ │ "lots of data" vs. "25 billion data points" │ ║
║ │ "several clients" vs. "10,432 clients" │ ║
║ └─────────────────────────────────────────────────────────────────────┘ ║
║ │ ║
║ ▼ ║
║ ┌─────────────────────────────────────────────────────────────────────┐ ║
║ │ RESULTS │ ║
║ │ "What outcome?" │ ║
║ │ │ ║
║ │ WEAK vs. STRONG │ ║
║ │ "improved" vs. "40% improvement" │ ║
║ │ "grew revenue" vs. "$2.3M additional revenue" │ ║
║ │ "better rankings" vs. "Position 1 for 47 keywords" │ ║
║ └─────────────────────────────────────────────────────────────────────┘ ║
║ │ ║
║ ▼ ║
║ ┌─────────────────────────────────────────────────────────────────────┐ ║
║ │ COMPARISON │ ║
║ │ "vs. what?" │ ║
║ │ │ ║
║ │ WEAK vs. STRONG │ ║
║ │ "better" vs. "8x better than competitor" │ ║
║ │ "above average" vs. "vs. 5% industry average" │ ║
║ │ "improved" vs. "up from 12% last year" │ ║
║ └─────────────────────────────────────────────────────────────────────┘ ║
║ ║
║ RULE: Specific numbers with units + context = HIGH confidence ║
║ ║
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