Passage Ranking

Passage Ranking

Description
A system allowing individual passages or chunks within a page to rank independently for specific queries, reflecting fine-grained semantic understanding.
The Passage Ranking definition
This system allows individual passages or chunks within a page to rank independently for specific queries, even if the rest of the page isn't highly ranked. It reflects Google's shift toward fine-grained semantic understanding.
How Jason Barnard uses Passage Ranking definition
We design content with clear semantic sections and strong headings, ensuring each passage can stand on its own and give Google a better chance to rank individual segments.
Why Passage Ranking matters to digital marketers
It levels the playing field. A single, perfectly relevant passage can outrank more authoritative domains. This is crucial for entity-specific answers and zero-click features like snippets.
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