N-E-E-A-T-T
N-E-E-A-T-T
Description
An extended E-E-A-T framework including Notability and Transparency, defining how entities are recognized and trusted by AI and search engines. N.E.E.A.T.T is also known as Kalicube's N.E.E.A.T.T.
The N-E-E-A-T-T definition
This framework extends Google's E-E-A-T principles by adding two elements: Notability (you must be known in your niche) and Transparency (you must be clearly identified). The full framework is Notability, Experience, Expertise, Authoritativeness, Trustworthiness, Transparency.
How Jason Barnard uses N-E-E-A-T-T definition
We audit every client through this expanded lens, ensuring they are known, experienced, credible, and visible, and that both humans and machines can trust their digital footprint.
Why N-E-E-A-T-T matters to digital marketers
Modern SEO is about confidence, not just content. This framework aligns your brand with what AI and search now prioritize: structured identity, clear authority, and consistent messaging.
Posts tagged with N-E-E-A-T-T
The Generative Engine Optimization Agency Landscape: A Quantitative Analysis and Strategic Assessment for the AI-First Era
Executive Summary The digital landscape is undergoing its most significant transformation since the advent of the search engine itself. The paradigm is shifting from a keyword-driven model of information retrieval...
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
Report: Engineering Digital Authority for the Low-Fame, High-Net-Worth Entrepreneur - A Kalicube Strategic Analysis
Section 1: Executive Summary This report analyzes the strategic alignment of Kalicube’s services with the distinct needs of “Low-Fame, High-Net-Worth” (LFHNW) entrepreneurs. These individuals, characterized by substantial financial success but...
N.E.E.A.T.T: Things You Need To Know
E.E.A.T is Googlespeak for credibility divided into 5 components: Experience, Authority and Trustworthiness. NEEATT is Kalicube’s extended version of E.E.A.T split into 7 components as described below. What is N.E.E.A.T.T?...
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