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The stages a customer moves through from initial awareness to purchase decision, typically visualized as a narrowing funnel.

Jason Barnard expands the marketing funnel to recognize AI as the mediator at every stage. Traditional funnels track human psychology through awareness, consideration, and decision. The UCD Acquisition Funnel adds the algorithmic layer: at each stage, AI performs a job that either helps or hinders conversion.

The mapping is direct: TOFU (Awareness) = Deliverability, where AI fills the funnel by recommending you. MOFU (Consideration) = Credibility, where AI wins comparisons by validating your expertise. BOFU (Decision) = Understandability, where AI closes by representing you accurately. Optimize for the AI, and you optimize the human journey it mediates.

Use when translating TKP into familiar marketing language. The funnel mapping (TOFU=D, MOFU=C, BOFU=U) provides a bridge between traditional marketing thinking and The Kalicube Process. Essential for client communication with marketing backgrounds.