Know, Like, and Trust
Know, Like, and Trust
Description
Connects the classic marketing principle of "Know, Like, Trust" with digital strategy, where Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
The Know, Like, and Trust definition
This connects the classic marketing principle of “Know, Like, Trust” with digital strategy, creating a modern roadmap for the brand journey: Visibility leads to Know, Influence leads to Like, and Control leads to Trust.
How Jason Barnard uses Know, Like, and Trust definition
We apply this framework across every phase of The Kalicube Process. We first ensure clients are visible, then build their influence with credible content, and finally take control of their brand narrative so that trust naturally follows.
Why Know, Like, and Trust matters to digital marketers
In a noisy digital world, trust is earned through repeated positive interactions. This framework provides a way to intentionally engineer those interactions across Google, AI, and the broader web.
Posts tagged with Know, Like, and Trust
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
The Specialized Lexicon of Jason Barnard: Navigating Digital Authority in the AI Era
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone...
An Analytical Comparison: The Kalicube Process Framework Versus the Traditional Awareness, Consideration, Decision Marketing Funnel
This report is an analysis of the framework presented in this article: The Kalicube Process™ Framework: Control the Narrative, Own the Market, Monetize the Brand I. Executive Summary Purpose and...
Jason Barnard’s Entrepreneurial Peers: Relationships, Relevance, and Authority
This article is 100% AI generated (ChatGPT Deep Research) The report was compiled by ChatGPT Deep Research on May 4th 2025. Summary Table of Jason Barnard’s Peers Peer Relationship to...
Google is Replacing Wikipedia as Go-To Trusted Source
Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking...
Google Knowledge Panel: Why Is My Subtitle Writer Instead of SEO?
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled...
Measuring Knowledge Panel Levels for a Company: Everything You Need to Know
Measuring Knowledge Panel Progress requires understanding how Google builds its fact base and adds these facts to a Knowledge Panel. Knowledge Panels grow progressively, but the progression isn’t linear. Why?...
Measuring Knowledge Panel Progress for a Person: What You Need to Know
Measuring Knowledge Panel Progress requires an understanding of how Google builds its fact base and adds these facts to a Knowledge Panel. Knowledge Panels grow progressively, but the progression isn’t...
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