The Search Engine Results Page (SERP) is the page that a search engine returns after a user submits a search query.
As a successful CEO, your online presence should reflect your achievements and authority. Yet when people Google your name, they often find outdated information, irrelevant links, or worse—nothing at all….
Challenge Scott Duffy wanted people who searched his name to instantly see a compelling narrative demonstrating his position as an AI thought leader, business growth expert, and AI implementer for…
If you are still struggling to make your brand stand out in a sea of competitors, then you are missing out. Simply being understood by your audience isn’t enough —…
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
The world’s leading SEO minds converged in Ho Chi Minh City, Vietnam, for the recent SEO Mastery Summit Saigon 2024. Among them was Jason Barnard, founder and CEO of Kalicube,…
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a…
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
