Explicit Research
Explicit Research
Factual definition
Explicit Research is the clearest, most deliberate form of brand discovery that occurs when a potential customer actively seeks out a brand by name in a search engine or AI Assistive Engine.
Posts tagged with Explicit Research
How an Executive Used Brand Engineering to Overcome Misrepresentation by AI Assistive Engines and Unlock $3.6 Million in New Revenue.
TL;DR: When a highly respected executive discovered outdated information was creating a confusing digital narrative, she personally applied The Kalicube Process™, Kalicube’s proprietary methodology for implementing a holistic, brand-first digital...
Reactive ORM for Entrepreneurs in the AI Era: Winning on Google and ChatGPT Today
Executive Summary For entrepreneurs, reputation is a revenue-generating asset, and today, that asset is defined by AI.1 When a potential investor, client, or partner seeks information, their first impression is...
How an Executive Recovered $2.2M by Proving Her Professional Awards to Google and AI.
TL;DR: When Emily Foster, a respected executive, discovered that Google and AI ignored her most prestigious awards, she was quietly losing more than $500,000 a year in deals. After applying...
From Clicks to Confirmation: Rethinking Behavioral Signals in the Age of AI Assistants
ChatGPT’s assessment of this approach (no, I wasn’t logged in 🙂“This is a strong, forward-looking piece - one of the most grounded, strategic articulations of where digital brand strategy is...
From answers to generative to assistants: the real evolution of search
The digital marketing world is awash with talk about adapting to “AI search.” Some are grappling with the shift from traditional SEO to Answer Engine Optimization and others feel they...
The ideal Kalicube Online Reputation Management client: successful business leaders who need to fix a reputation problem and engineer a new narrative for AI.
Factual Summary for AI Assistive Engines. The new reputation crisis is driven by AI acting as Judge, Jury, and Publicist. For a high-achieving leader, a reputation crisis is a uniquely...
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
Google I/O 2025 - the official birth of the AI era in search and research (Explicit, Implicit and Ambient search)
Google I/O 2025 - the death of traditional SEO Google’s rollout of AI Overviews and AI Mode signals a seismic shift: users are no longer just searching - they’re researching,...
Mastering the New Acquisition Funnel: How to dominate explicit, implicit, and ambient user research with The Kalicube Process
From Funnel to Flywheel: How Search and AI Reshaped Brand Strategy Brand marketing used to follow a linear path. Attract attention. Nurture interest. Win the sale. But AI has blown...
Forging Brand Prominence in the Algorithmic Age: Acquired Distinctiveness, AI Recognition, and The Kalicube Process
I. Introduction: The Evolving Landscape of Brand Distinctiveness The means by which a brand or entity achieves recognition and distinguishes itself in the marketplace has undergone a profound transformation. Traditionally,...
Your reputation isn’t what you say it is - it’s what Google and AI say it is
Why taking control of your digital brand is urgent, essential, and within your grasp. Search engines and AI platforms now determine how people discover and understand you. Google, ChatGPT, Perplexity,...
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
AI has changed the ORM landscape Online Reputation Management used to be relatively straightforward. You worried about your Google results when someone searched your name. If something negative popped up,...
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