Entity Equivalents
Entity Equivalents
Description
Entities that belong to the same cohort (region, industry, type), used by Google to compare, classify, and disambiguate entities.
The Entity Equivalents definition
These are entities that belong to the same cohort—same region, industry, or function. Google uses these equivalents to compare, classify, and disambiguate entities within its algorithms.
How Jason Barnard uses Entity Equivalents definition
We map each client's cohort and identify the Entity Equivalents Google sees them with. We then build relevance by mentioning the right competitors and categories to anchor the entity in its proper context.
Why Entity Equivalents matters to digital marketers
Google understands your brand relative to others. You must know who you're being compared to and ensure you are seen in the right group for cohort positioning and Knowledge Graph validation.
Posts tagged with Entity Equivalents
Reputation Engineering in the AI Era: A Definitive Report on Mitigating Risk and Mastering Narrative with The Kalicube Process
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant...
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
Knowledge Graph Confidence Score in SEO: What You Need To Know
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know
What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>
Knowledge Panel Hopping: What You Need To Know
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
Why Kalicube Pro is the Ultimate Tool for Auditing Your Digital Ecosystem (Save Time, Effort and Money)
What You Will Learn Discover how you can save a whopping 88% of your valuable time by effortlessly compiling an in-depth audit of your digital ecosystem in a fraction of...
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...
What are Entity Equivalents and How Can They Help With Entity SEO?
Jason Barnard during CONTFERENCE #1 – Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains the concept of Entity Equivalents, and how you can...
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