Cornerstone Entities
Cornerstone Entities
Description
Foundational entities that support and strengthen the interpretation of other entities, acting as anchors in a digital ecosystem.
The Cornerstone Entities definition
These are foundational entities that support and strengthen the interpretation of other entities, acting as anchors in your digital ecosystem that Google already understands and trusts.
How Jason Barnard uses Cornerstone Entities definition
We build strategic connections between our clients and trusted entities—like authors or partners—through schema and third-party corroboration. These become semantic support structures that lift the whole ecosystem.
Why Cornerstone Entities matters to digital marketers
Brands don't exist in isolation; Google builds meaning through relationships. By aligning with Cornerstone Entities, you boost credibility, notability, and contextual relevance in the Knowledge Graph.
Posts tagged with Cornerstone Entities
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...
Entity Corroboration Spring Clean: What You Need To Know
What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative...
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.
Cornerstone Entities in SEO: What You Need To Know
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...
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