Budapest Update

Budapest Update

Description
A major algorithmic adjustment in Google’s Knowledge Graph API, specifically how it assessed entity salience and relevance in relation to search queries.
The Budapest Update definition
This was a major algorithmic adjustment in Google's Knowledge Graph API, specifically affecting how it assessed entity salience and relevance in relation to search queries. It marked a new stage in entity-based ranking.
How Jason Barnard uses Budapest Update definition
We used this shift to refine how we prioritize entity alignment and topical authority. It influenced how we structure content clusters and measure saliency scores for our clients' entities.
Why Budapest Update matters to digital marketers
This was a pivotal change in how Google chooses what to show when entities are involved. If your brand isn't salient, it won't surface. The update marked the rise of "entity-first SEO".
Posts tagged with Budapest Update

Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape

Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...

AIAI AgentsAI Brand Result+272 more
May 24, 2025 Google Gemini

The Ultimate Guide to Google’s Knowledge Panel Updates (Knowledge Graph Updates)

Knowledge Panels on Google are triggered by Google’s Knowledge Graph (Knowledge Vault). Updates to Google’s Knowledge Algorithms can make or break your corporate or personal brand in seatrch. Keeping an...

AIAmazonBrand+19 more
Jan 9, 2024 Editorial Team

Google Knowledge Graph Algorithm Updates and Volatility 

What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...

AIBrandBrand Authority+23 more
Dec 29, 2023 Jason BARNARD

Google Knowledge Graph Algorithm Update 2019 ( Budapest)

Google’s Knowledge Graph had a significant algorithm update in July and August 2019. The Knowledge Graph algorithm update is called Budapest. The Budapest Update resulted in massive fluctuations in resultScores...

AIAI SearchAmazon+36 more
Dec 19, 2023 Bernadeth Brusola

Knowledge Panels: Can you Build Them? Or Can They Only be Claimed?

Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains that it is possible to create a knowledge...

AIBrand SERP OptimizationBudapest Update+10 more
Jun 6, 2021 Editorial Team
Related Pages:

No pages found for this tag.