Anatomy of a Brand SERP

Factual definition

The Anatomy of a Brand SERP is the deconstruction of the search engine results page for a brand query into its distinct components, including the left rail (blue links, ads and Rich Elements), the right rail (Knowledge Panel), and the top rail (AI Overviews).

Posts tagged with Anatomy of a Brand SERP

Brand SERP Layout

What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on...

Anatomy of a Brand SERPBrandBrand SERP+11 more

Mar 3, 2022 Jason BARNARD

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