AI Résumé
Coined by Jason Barnard in 2024. The AI-era EQUIVALENT of Brand SERP (Barnard, 2012). What AI says when someone asks about your brand. Can also be called a "Brand SERP"—same function (due diligence), different format (conversation vs. search results).
┌─────────────────────────────────────────────────────────────────────────────┐ │ AI RÉSUMÉ │ │ The AI-Era Equivalent of Brand SERP (2012) │ │ Coined by Jason Barnard, 2024 │ └─────────────────────────────────────────────────────────────────────────────┘ ┌─────────────────────────────────────────────────────────────────────────────┐ │ BRAND SERP → AI RÉSUMÉ: SAME FUNCTION │ ├─────────────────────────────────────────────────────────────────────────────┤ │ │ │ ORIGINAL (2012) EQUIVALENT (2024) │ │ ═══════════════ ════════════════ │ │ │ │ ┌─────────────────────┐ ┌─────────────────────┐ │ │ │ BRAND SERP │ │ AI RÉSUMÉ │ │ │ │ ══════════ │ │ ═════════ │ │ │ │ │ │ │ │ │ │ Google search │ ═════════► │ AI-generated │ │ │ │ results for │ SAME │ summary from │ │ │ │ "[brand name]" │ FUNCTION │ "who is [brand]?" │ │ │ │ │ │ │ │ │ │ Format: Visual │ │ Format: Prose │ │ │ │ Platform: Google │ │ Platform: ChatGPT, │ │ │ │ │ │ Perplexity, etc. │ │ │ └─────────────────────┘ └─────────────────────┘ │ │ │ │ ┌─────────────────────────────────────────────────────────────────────┐ │ │ │ │ │ │ │ AI RÉSUMÉ IS A BRAND SERP │ │ │ │ (Just delivered conversationally rather than visually) │ │ │ │ │ │ │ │ You can call it either term—they describe the same thing: │ │ │ │ What algorithms say about you during due diligence. │ │ │ │ │ │ │ └─────────────────────────────────────────────────────────────────────┘ │ │ │ └─────────────────────────────────────────────────────────────────────────────┘ ┌─────────────────────────────────────────────────────────────────────────────┐ │ HOFFMAN → BARNARD: PROFESSIONAL IDENTITY │ ├─────────────────────────────────────────────────────────────────────────────┤ │ │ │ REID HOFFMAN (2003) JASON BARNARD (2012 → 2024) │ │ ═══════════════════ ═══════════════════════════ │ │ LinkedIn Brand SERP → AI Résumé │ │ │ │ ┌─────────────────────┐ ┌─────────────────────┐ │ │ │ YOU CREATE IT │ │ AI CREATES IT │ │ │ │ │ │ │ │ │ │ • You write bio │ │ • AI assembles │ │ │ │ • You add skills │ │ • From your Echo │ │ │ │ • You control it │ │ • You INFLUENCE it │ │ │ └──────────┬──────────┘ └──────────┬──────────┘ │ │ │ │ │ │ ▼ ▼ │ │ ┌─────────────────────┐ ┌─────────────────────┐ │ │ │ HUMAN READS IT │ │ AI PRESENTS IT │ │ │ │ │ │ │ │ │ │ Recruiter visits │ │ Decision-maker asks│ │ │ │ your LinkedIn │ │ ChatGPT about you │ │ │ └──────────┬──────────┘ └──────────┬──────────┘ │ │ │ │ │ │ ▼ ▼ │ │ ┌─────────────────────┐ ┌─────────────────────┐ │ │ │ STATIC PAGE │ │ INTERACTIVE │ │ │ │ One-time view │ │ DEEP DIVE │ │ │ │ │ │ Explorable convo │ │ │ └─────────────────────┘ └─────────────────────┘ │ │ │ │ Hoffman: Control your identity on the human-browsed web. │ │ Barnard: Influence your identity on the AI-browsed web. │ │ │ └─────────────────────────────────────────────────────────────────────────────┘ ┌─────────────────────────────────────────────────────────────────────────────┐ │ WHEN AI RÉSUMÉ IS CONSULTED │ ├─────────────────────────────────────────────────────────────────────────────┤ │ │ │ ┌───────────────────────┐ │ │ │ DECISION MOMENT │ │ │ │ (BOFU - High Stakes)│ │ │ └───────────┬───────────┘ │ │ │ │ │ ┌─────────────────────┼─────────────────────┐ │ │ │ │ │ │ │ ▼ ▼ ▼ │ │ ┌──────────────────┐ ┌──────────────────┐ ┌──────────────────┐ │ │ │ INVESTOR │ │ CLIENT │ │ PARTNER │ │ │ │ "Tell me about │ │ "What do you │ │ "Should we │ │ │ │ this founder" │ │ know about X?"│ │ work with X?" │ │ │ └────────┬─────────┘ └────────┬─────────┘ └────────┬─────────┘ │ │ │ │ │ │ │ └─────────────────────┼─────────────────────┘ │ │ │ │ │ ▼ │ │ ┌────────────────────────────┐ │ │ │ AI RÉSUMÉ / BRAND SERP │ │ │ │ ══════════════════════ │ │ │ │ │ │ │ │ Assembled from your │ │ │ │ Digital Brand Echo │ │ │ │ │ │ │ │ ✓ Accurate = Deal WON │ │ │ │ ❌ Wrong = Deal LOST │ │ │ └────────────────────────────┘ │ │ │ │ A-LIST AUDIENCES consult your AI Résumé at the EXACT moment of decision. │ │ If AI's version doesn't match your real value = DEAL LOST at close. │ │ │ └─────────────────────────────────────────────────────────────────────────────┘ ┌─────────────────────────────────────────────────────────────────────────────┐ │ THE KALICUBE SOLUTION │ ├─────────────────────────────────────────────────────────────────────────────┤ │ │ │ You cannot directly write your AI Résumé. │ │ You CAN engineer the Digital Brand Echo it's built from. │ │ │ │ DIGITAL BRAND ECHO ──────► AI RÉSUMÉ ──────► DEAL OUTCOME │ │ │ │ │ │ │ ┌──────────▼──────────┐ ┌─────────▼─────────┐ ┌─────▼─────┐ │ │ │ The Kalicube │ │ AI assembles │ │ ✓ WIN │ │ │ │ Process engineers │ │ compelling, │ │ or │ │ │ │ your Echo │ │ accurate summary │ │ ❌ LOSE │ │ │ └─────────────────────┘ └───────────────────┘ └───────────┘ │ │ │ │ Same process optimizes BOTH Brand SERP (Google) AND AI Résumé (AI). │ │ │ └─────────────────────────────────────────────────────────────────────────────┘
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